Webinar- Capturing Repeat Customers In Store and Online

Description

There’s a lot of hype to shop local around the holiday season but how do
we capture that enthusiasm and turn it into sales year round? The truth is that small businesses
have big advantages that no big box store or internet giant can compare to. To retain customers
and keep them coming back we need to lean into those advantages and celebrate the
differences. By the end of this webinar you will have a long list of things to focus on and
communicate with your customers to encourage them to continue to shop small year round.
Presenter Bio: Tom Shay is a fourth-generation small business owner. His experience is that
as an independent retailer, wholesaler, and manufacturer. Recognized for the unique approach
to human resources utilized in a family business, Shay was asked if he could share the
techniques in a book to be published by a national trade association. Shay’s areas of expertise
are financial understanding, business strategy, marketing skills, staff education and sales.